Effective Date: July 15, 2026
Important Notice Regarding Text Messaging Data. Midtown Ranchero (“we,” “us,” or “our”) DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.
1. Information We Collect
We collect the following types of information:
Personal Information
- Name, email address, phone number, physical address
- Payment information when you make a booking, place a deposit, or request a quote
- Opt-in records and timestamps for all communication channels (SMS, email, etc.)
Non-Personal Information
- IP address, browser type, device information
- Website usage patterns and analytics
- Cookies and similar technologies
Customer Communication
- Records of inquiries and booking requests
- Event details and preferences
- Booking history and feedback
2. How We Use Your Information
- Providing and improving our venue and event services
- Processing bookings, deposits, and payments
- Communicating with you about your inquiries, bookings, venue tours, and events
- Enhancing website functionality and user experience
- Ensuring security and fraud prevention
- Maintaining records of your communication preferences and consent
3. SMS Messaging & Compliance
Text Message Program Terms & Conditions
By opting into our SMS messaging services, you agree to receive text messages related to our services, including booking confirmations, venue tour and event reminders, customer support, and important updates.
Opt-In & Consent
- You will only receive messages if you have explicitly opted in
- We maintain timestamped records of all opt-in actions
- We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws
Opt-Out Instructions
- You can cancel SMS notifications at any time by replying “STOP”
- You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
- All opt-out requests are processed immediately
Message Frequency & Content
- Message frequency varies based on your interactions with our business
- Messages will be directly related to the services you have requested
- We do not send promotional content without specific consent
Help & Support
- Reply “HELP” for assistance or contact us at howdy@midtownranchero.com
- Customer support is available during regular business hours
Carrier Information
- Standard message and data rates may apply
- Carriers are not liable for delayed or undelivered messages
- Supported carriers include AT&T, Verizon, T-Mobile, and most regional carriers
SMS Data Protection Statement
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We implement strict data protection measures to safeguard your SMS opt-in information and consent records.
4. Information Sharing & Disclosure
We do not sell, rent, or trade personal information. We may share information with:
Service Providers
- Third-party vendors who assist in our operations (e.g., payment processing, booking and scheduling)
- SMS aggregators and providers solely for the purpose of delivering messages you’ve consented to receive
- All service providers are contractually obligated to maintain confidentiality and security
Legal Compliance
- If required by law, legal process, or to protect our rights
- In response to valid law enforcement requests or court orders
Business Transfers
- In case of mergers, acquisitions, or sale of assets
- In such cases, your data remains protected under the terms of this policy
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
5. Data Security
- Encryption of sensitive data in transit and at rest
- Secure access controls and authentication mechanisms
- Regular security assessments and updates
- Employee training on data protection
- Breach notification protocols in accordance with applicable laws
- Secure backup systems and disaster recovery procedures
Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee absolute security.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Analyze site traffic and user behavior
- Remember your preferences
- Improve website functionality and user experience
- Measure the effectiveness of our services
You may control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of our website.
7. Your Rights & Choices
- Access, update, or delete your personal information
- Opt out of marketing emails by clicking “unsubscribe” in our emails
- Opt out of SMS messages by replying “STOP”
- Request information on how we process your data
- Withdraw consent at any time for future communications
- Lodge a complaint with a supervisory authority if you believe your rights have been violated
To exercise these rights, please contact us using the information in Section 10.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies. This Privacy Policy applies only to information collected by Midtown Ranchero.
9. Changes to This Privacy Policy
We may update this policy periodically. The latest version will always be available on our website with the effective date. For significant changes, we will notify you by email or through a notice on our website.
10. Contact Us
If you have questions about this Privacy Policy or how your information is handled, contact us at:
Midtown Ranchero
10900 North Lamar Blvd, Austin, TX 78753
Phone: 512-456-3101
Email: howdy@midtownranchero.com
Website: midtownranchero.com
By using our website and services, you consent to this Privacy Policy.